{"id":3999,"date":"2022-03-29T14:10:32","date_gmt":"2022-03-29T12:10:32","guid":{"rendered":"https:\/\/patfritz.de\/?page_id=3999"},"modified":"2022-03-29T14:12:18","modified_gmt":"2022-03-29T12:12:18","slug":"trademark-law","status":"publish","type":"page","link":"https:\/\/patfritz.de\/en\/trademark-law\/","title":{"rendered":"Trademark law"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3999\" class=\"elementor elementor-3999\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40388c2d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40388c2d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11decd2f sc_inner_width_none sc_layouts_column_icons_position_left\" data-id=\"11decd2f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcd3308 elementor-widget elementor-widget-image\" data-id=\"bcd3308\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz014-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2757\" alt=\"\" srcset=\"https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz014-1024x1024.jpg 1024w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz014-300x300.jpg 300w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz014-150x150.jpg 150w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz014-768x768.jpg 768w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz014-370x370.jpg 370w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz014-115x115.jpg 115w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz014-803x803.jpg 803w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz014-406x406.jpg 406w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz014.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56495f55 sc_inner_width_none sc_layouts_column_icons_position_left\" data-id=\"56495f55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-967fe46 elementor-widget elementor-widget-image\" data-id=\"967fe46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz013-1024x736.jpg\" class=\"attachment-large size-large wp-image-2756\" alt=\"\" srcset=\"https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz013-1024x736.jpg 1024w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz013-300x215.jpg 300w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz013-768x552.jpg 768w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz013-1536x1103.jpg 1536w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz013-2048x1471.jpg 2048w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz013-370x266.jpg 370w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz013-803x577.jpg 803w, https:\/\/patfritz.de\/wp-content\/uploads\/2018\/09\/fritz013-406x292.jpg 406w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86f36a8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86f36a8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-213b17b sc_inner_width_none sc_layouts_column_icons_position_left\" data-id=\"213b17b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-def02f9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"def02f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"113\" height=\"105\" src=\"https:\/\/patfritz.de\/wp-content\/uploads\/2021\/01\/check2.png\" class=\"attachment-large size-large wp-image-3829\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a918b4f sc_inner_width_none sc_layouts_column_icons_position_left\" data-id=\"a918b4f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9124c35 elementor-widget elementor-widget-heading\" data-id=\"9124c35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The term \u201cbrand awareness\u201d is gaining increasing significance.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f128ccf elementor-widget elementor-widget-text-editor\" data-id=\"f128ccf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A trademark enables a manufacturer to distinguish his products from the competitor\u2019s products. However, the interested relevant public cannot only distinguish the goods and services due to the trademark, but also connects a certain image with the company providing the goods and services. Nowadays, the consumers not only regard the price and quality of the goods, but also increasingly the image transported by the brand. The term \u201cbrand awareness\u201d is gaining increasing significance. Consumers trust a familiar and serious brand. For the user of the brand, this means that several consumers prefer his product as opposed to the perhaps not even worse quality competitor\u2019s products and maybe even pay a higher price.<\/p><p>The registration and, above-all, strategic marketing structure of a brand are therefore basically indispensable for a company\u2019s successful marketing strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The term \u201cbrand awareness\u201d is gaining increasing significance. A trademark enables a manufacturer to distinguish his products from the competitor\u2019s products. However, the interested relevant public cannot only distinguish the goods and services due to the trademark,&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3999","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/patfritz.de\/en\/wp-json\/wp\/v2\/pages\/3999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patfritz.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/patfritz.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/patfritz.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patfritz.de\/en\/wp-json\/wp\/v2\/comments?post=3999"}],"version-history":[{"count":4,"href":"https:\/\/patfritz.de\/en\/wp-json\/wp\/v2\/pages\/3999\/revisions"}],"predecessor-version":[{"id":4003,"href":"https:\/\/patfritz.de\/en\/wp-json\/wp\/v2\/pages\/3999\/revisions\/4003"}],"wp:attachment":[{"href":"https:\/\/patfritz.de\/en\/wp-json\/wp\/v2\/media?parent=3999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}